ЭФФЕКТИВНОСТЬ РАЗВИТИЯ МАЛОГО И СРЕДНЕГО БИЗНЕСА НА ОСНОВЕ ФРАНЧАЙЗИНГА

Abstract

This article deals with the development of small and medium-sized businesses through franchising in Russian conditions. The question of the historical development of franchising as an effective, fast payback, less expensive types of businesses. The problems that hinder the development of franchising in Russia, the development trends in the Russian market. It is proposed to strengthen state influence on the development of small and medium business on the basis of franchise relations, which will significantly increase the growth of Small and Middle Business and increase its contribution to the country's GDP.