Digital transformation of the model of marketing promotion of educational services

Abstract

The article analyzes the process of digital transformation of marketing promotion of educational services. The modern entrant is increasingly looking for information about a higher education institution in the Internet space. In these conditions, educational organizations are forced to pay much more attention to the content of the website and the maintenance of social networks. The use of digital technologies leads not only to an increase in the number of applicants, but also to a reduction in the costs of organizing career guidance activities. An effective digital model of marketing promotion is if, while reducing the cost of attracting students, the total number of students increases.