РОЛЬ ТРАДИЦИОННЫХ МАСС-МЕДИА В УСЛОВИЯХ ИНФОРМАЦИОННО-КОМПЬЮТЕРНЫХ ТЕХНОЛОГИЙ

Abstract

the article shows that the dominance of the Internet and social networks in the modern communication space does not entail a complete loss of the value of traditional mass media. According to sociological research, the popularity of television and the press among the population has stopped declining. Moreover, the transition of TV broadcasting to a digital format and the availability of Newspapers and magazines to readers in electronic form allow traditional mass media to maintain their influence on a wide audience.