SWOT-analysis as a tool for identifying the potential of the territory (on the example of city of Orsk)

Abstract

The article reveals the potential of the territory on the example of the city of Orsk of the Orenburg region with the use of such methodological approach as SWOT analysis. The author identifies the strengths, weaknesses of the territory, opportunities and threats of the environment, priorities of local governments with a focus on increasing the attractiveness of the territory for residents, non-residents and investor.